Press Release

November 12, 2014

GROOVE U’s Annual High School Battle of the Bands Competition Is Back!

COLUMBUS, Ohio (November 12, 2014) — Instaband is back! That’s right, GROOVE U is
gearing up for its 3rd annual Instaband competition — Central Ohio’s premier high school
battle of the bands. Registration is now open online at, and
submissions will be accepted through Sunday, December 7.

The winning artist not only gets bragging rights as the best high school band in Columbus,
but also wins a recording contract complete with a studio EP, music video, concert
booking and graphic design. That’s what Instaband is about, becoming an instant band,
and boosting your artistry to the next level.

“GROOVE U encourages local teens to create original music, and Instaband provides a
platform for them to perform on a much larger scale,” said Dwight Heckelman, Director of
GROOVE U’s revolutionary music industry career program. “Our students produce
Instaband from start to finish, providing real-world, hands-on experience, just one of the
many GROOVE U advantages that we deliver every day on our creative campus.”

Each year, GROOVE U students select one or more beneficiaries to receive proceeds from
Instaband. For 2015, local music education nonprofit, Music Loves Ohio (MLO), has been
named as the sole beneficiary. MLO is dedicated to providing funding and opportunities
for underserved youth in Central Ohio to pursue their passion for music.

Instaband is open to all central Ohio high school bands, duos and solo artists in all genres,
including: pop, rock ‘n roll, metal, rap, hip-hop, singer/songwriter, country, trance/
electronica, Christian/gospel, etc. Submission deadline for participants is Sunday,
December 7. Visit the Instaband website at for official contest rules,
submission instructions and other important info.

Twenty up and coming bands, selected by an independent panel of judges, will compete in
one of two semifinals held at GROOVE U this coming February. The East Semifinal is
February 6, and the West Semifinal is February 20. The top four bands from each semifinal
will advance to the Instaband final on February 27, along with two fan-voted “wild card”
bands. Bands and artists will be judged on musicality, performance, style and creativity,
with winners determined by 60% panel of industry judges and 40% audience vote.
GROOVE U hasn’t left the fans out. Doors open early at each semifinal and the final for
fans to experience the Instafan Expo. Music stores, skate shops, apparel stores and other
partners will be on hand. Fans can try out music instruments, talk with recording studio
reps, play video games, take a pic in the photo booth and hang with the bands.
Instaband offers something for everyone, whether you want to participate as a band,
attend as a fan or exhibit at the Instafan Expo. Get the schedule of events and learn how to
get involved by visiting


GROOVE U is a revolutionary music industry career program located in the Short North
Arts District of Columbus, Ohio. The two-year program uses a career-centered approach to
learning developed by active industry professionals, and is guided by the philosophy that
the music industry is creatively engaged, apprenticeship-based and relationship-driven.
Classes are small and personalized and offer both broad, foundational knowledge and
specialized areas of music study in: production, live, business, video and interactive. With a
4:1 lab:class ratio, students have plenty of hands-on opportunities to hone in their skills.
Students can directly plug-in to both the local and global music communities through trips
to music conferences, on-campus speakers and two guided internships.

The school officially opened its 30,000-sq. ft. creative campus in September 2012, and is
currently enrolling for Fall 2015. Want to connect with us? Please contact GROOVE U if you
have internship opportunities, would like to sponsor a student or want to be considered as
a guest speaker. To learn more, schedule a campus tour and one-on-one meeting today.