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GROOVE U Groundwork


Our Groundwork
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GROOVE U Groundwork


Our Groundwork
Get Started

What if you could get an education
which cost you less and prepared you more?
You can.

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Essay Papers Don't Pay the Bills


Essay Papers Don't Pay the Bills

Essay Papers Don't Pay the Bills


Essay Papers Don't Pay the Bills

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Walk into any traditional college classroom.
Have a seat.
Listen.

How many times does the word “career” enter the classroom discussion?

Are the students listening to the instructor relate real world experience to what they are learning in class?

Is the instructor demonstrating how a concept works and then supervising the students as they try that concept for themselves?

When the lecture is over, is the homework ,“Now, actually go do on your own what we just learned”?

ask any student in that class,

How did what you just experienced prepare you for your intended career?

The answer you receive will likely be a blank stare, perhaps a shrug, or most commonly an, 

I don’t really know...
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Chemistry Labs Aren't Recording Studios


Chemistry Labs Aren't Recording Studios

Chemistry Labs Aren't Recording Studios


Chemistry Labs Aren't Recording Studios

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Why are music students at most colleges required to take Chemistry 101?

Traditional higher education has let down the the job market by trying to train college students to be “all things to all people”.

Our society has moved from the industrial age to the modern age to the information age and now we are entering the entrepreneurial age.  

Most students go to college because they hope it will lead to a career. Most parents invest in their child’s education because they want their child to learn how to prosper as a working member of society. Most music industry employers want to work with someone who has specialized career skills and who thinks like an entrepreneur. In fact, about 2 in 5 working in the media arts are self-employed.

But if you take a look at other music industry programs, educating for this highly entrepreneurial environment just isn’t happening. 

 

Only 5% of the music industry programs in the country meet these 5 criteria:

  1. Offer multiple foundational courses in the music industry.

  2. Offer upper-level coursework in the music industry.
     
  3. Offer entrepreneurship/small business management course.
     
  4. Offer a sponsored internship.
     
  5. Actively support students in industry field experiences.

Not a single music industry program has developed both specialized career services and a small business development center for the music industry.

I feel like here the instructors and even the administration aren’t not so much authority figures , they’re more like a coach. it’s a small class so its really personal. I know all the teachers really well.

Going back to the coach thing, you see all these NBA players thanking their coaches from high school. I feel like it’s like that – If I were to win a grammy, I feel like I’d thank [GROOVE U] in my Grammy speech.
— David Carpenter , GROOVE U Class of 2019
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College is Expensive...


College is Expensive...

College is Expensive...


College is Expensive...

* Comparison based on an actual costs publicly provided by a 4-year private, liberal arts college located in central Ohio, which offers its students a degree in the music industry; actual rate assumes student is enrolled full-time in a course load comparable to a full-time GROOVE U student.


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"Independent Artists, Writers, and Performers” is #14 on the BLS fastest-growing careers through 2018.

The larger media arts industry directly employs about half-a-million people. Working in the music industry means working in a growth industry, but most college degrees aren’t training for the industry.

According to the Bureau of Labor Statistics, around 60% of those employed in the music industry cite “a postsecondary vocation award and on-the-job training” as their primary source of education and training. Or stated another way, only about 40% have a 4-year (or advanced) degree or maybe even have no formal credentials at all.

But nationwide, less than 1 in 5 music industry programs are offered at the 2-year level. So while most people working in the music industry have a 2-year vocation award, most colleges are only offering a 4-year degree.

In this age of ever-increasing higher education costs, these colleges are over-credentialing, overcharging, and under-training.

Training for the careers that will be is our vision.

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...and a Degree Isn't Even a Foot in the Door


...and a Degree Isn't Even a Foot in the Door

...and a Degree Isn't Even a Foot in the Door


...and a Degree Isn't Even a Foot in the Door

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Employers in the music industry don’t recruit college graduates — they hire apprentices.

An even bigger issue is getting the critical on-the-job training inside the music industry.  The informal process for doing this is through an internship, where employers and colleges work together to get you on-the-job training.

Only about ⅓ of colleges offering music industry programs even require a single internship, and none require two. Very few colleges offering music industry programs help their students get internships or place them in direct contact with potential employers.

Providing students with opportunities to work with music industry professionals is one of the most important things a program can do to ensure student success.

Student success is the thing we value most.

 

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Don't Just Take Our Word For it


Don't Just Take Our Word For It

Don't Just Take Our Word For it


Don't Just Take Our Word For It

Press + Publicity


Independently Verified

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#legit

Authorized by the Ohio State Board of Career Colleges and Schools to award a diploma in Music Industry Entreprenuership.