Practitioner and Strategist: you know that strategy is useless unless it’s implemented properly.
Hands-On: You roll up your sleeves to lead both the strategic vision and implementation for our clients.
Deep Channel Expertise: in PPC, Paid Social, Display, and Programmatic, and are competent at all Social Media / digital marketing advertising channels.
You Deliver: you have a track record of meeting program goals for clients Explorer/Tester: You A/B/C/D test and have a track record for discovering scalable marketing channels for your clients that nobody else is using
Leadership: your clients and teams love you
UX Driven: metrics influence your decision but people's happiness drives your strategies.
Ownership: You think and act like the money you’re spending is yours.
Grayscale Entertainment Marketing is a TN based digital marketing agency located in Nashville. We are one of the fastest growing marketing agencies in music city. We pride ourselves on our innovation and family-like culture and are looking for people who thrive in a challenging work environment.
About the Position:
The Digital Advertising Specialist, manages and helps develop strategic digital advertising paid strategies for our clients. The role requires a broad range of skills including collaboration with the integrated marketing and creative team to guide strategic advertising buying across all search, video and social platforms, identifying targeting tactics based on campaign briefs and defining media goals measured against precise KPIs and ongoing internal and client education. The role requires a commitment to driving innovative paid media solutions and flawless execution.
You will own media strategy and execution as a core component of our broader omnichannel lifecycle marketing solutions
Develop and execute near and long-term PPC account strategies, roadmaps and execute day-to-day tactics to increase conversion and revenue
Experienced with Addressable Media and Audience Onboarding tools like LiveRamp and Facebook Custom Audience, among others
Manage the day-to-day media marketing activities across multiple platforms and clients
Create, analyze, and optimize our paid media content and copy (Google/Bing/Yahoo, Facebook/Instagram, Programmatic and More)
Continuously test ad creatives, bids, placements, landing pages, and audiences to drive profitable growth
Hands-on experience with ad serving solutions, tag management, and operations
Work collaboratively with Account and Cross-Channel Strategy teams to translate client needs into campaign strategies that over-deliver on their needs
Assist on new business pitches
Interview and mentor junior team members General Qualifications
You have deep expertise in digital media, lifecycle marketing, and conversion optimization, and you have the client results to prove it. • Expert knowledge in media strategies across Paid Search, Paid Social, Display, Programmatic and more.
Bonus points for direct response and addressable/custom audience chops.
7+ years of progressive growth in a media strategy and execution focused role.
If you are interested in applying for this position please send a copy of your resume and a cover letter explaining why you think you would be the best fit for the company to firstname.lastname@example.org