Artists want to make money by making music,
but they can't do it alone.
Be a part of their music ‣ business.


MUSIC INDUSTRY FOUNDATION

Experts working in the music industry tell us,

If you want to work in the music industry, you have to know something about everything and you have to know one thing really well.

That's why all our students get foundational courses in audio production, music business, live sound, video and interactive before decided upon a specialization. It's also a business of entrepreneurs, that's why we include business entrepreneurship and career development courses, as well as trips to South-by-Southwest. Finally, because we believe the best musicians make the best business people, all students get private lessons each term on a commercial musical instrument.

The C|24 digital console in our Studio A. Photo by GROOVE U student Jared Sawaya.

The C|24 digital console in our Studio A.
Photo by GROOVE U student Jared Sawaya.

 

Year 1

 

TERM 1.0

BUS 101 • business | the career

Early career development, includes: business communication (written & spoken), presentations, and portfolio development.

MUS 102 • music | the digital domain

Survey of music production, includes: software (ProTools), hardware (recording studio, microphones) and theory.

MUS 104 • music | the video

Survey of video production, includes: software (FinalCut, ProTools), hardware (video studio, cameras, lighting) and theory.

BUS 203 • business | the market

Principles of marketing: “4Ps”, SWOT analysis, market surveys; applications in web design software (WYSIWYG), mobile applications, and social media.

EXP 100.1 • experience | the seminar

 All-student learning experience, including: guest speakers, community projects, collaborations, and volunteer opportunities

EXP 100.2 • experience | the lessons

Private instruction, includes: instrument, theory, and group rehearsals, with two class hours total each week: 0.5 hour with an instructor one-on-one learning instrument techniques; 0.5 hour with an instructor learning theory and history.

TERM 2.0

MUS 103 • music | the business

Survey of the music business, includes: history of the industry, development of genres, impact of video and interactive, current music industry practices, and career exploration.

BUS 201 • business | the fundamentals

Principles of business, includes: organization, structure, accounting, and economics.

MUS 202 • music | the process

The song creation process, includes: the songwriting (lyricism & melody), scriptwriting (formatting, storytelling), and production/direction (creative & business) concerns.

MUS 204 • music | the concert

Survey of the live experience, includes: live sound reinforcement and concert booking/promotion.

EXP 200.1 • experience | the seminar

All-student learning experience, including: guest speakers, community projects, collaborations, and volunteer opportunities;  music industry conference attendance, such as the South-by-Southwest (SxSW) music conference and festival in Austin, TX.

EXP 200.2 • experience | the lessons

Private instruction, includes: instrument, theory, and group rehearsals, with two class hours total each week: 0.5 hour with an instructor one-on-one learning instrument techniques; 0.5 hour with an instructor learning theory and history.

TERM 2.5

EXP 250.4
experience | the externship

100 hours total spent in-the-field and on-the-job with qualified media arts industry professionals. Additional time required completing externship assignments and consultation with the instructor. Final hour is all-student attendance at yearly graduation ceremony. 
Experience is broad in focus and may involve several specializations, as it is designed to allow the student to explore a career path before solidifying a specialization(s).

Prerequisites: satisfactory completion of all all 100-level and 200-level courses or permission of instructor.

 

Year  2

 

TERM 3.0

BUS 301 • business | the entrepreneur

Principles of business management, includes: operations management, entrepreneurship, financing; operational components include: permits, licensing, HR, insurance, tax laws.

Prerequisites: satisfactory completion of BUS 201 • business | the fundaments; satisfactory completion of BUS 203 • business | the market.

MUS 301 • music | the law

Advanced concepts in entertainment law, includes: copyright and contracts.

Prerequisites: satisfactory completion of MUS 103 • music | the business.

EXP 300.1 • experience | the seminar

 All-student learning experience, including: guest speakers, community projects, collaborations, and volunteer opportunities.

EXP 300.2 • experience | the lessons

Private instruction, includes: instrument, theory, and group rehearsals, with two class hours total each week: 0.5 hour with an instructor one-on-one learning instrument techniques; 0.5 hour with an instructor learning theory and history; 1.0 hour in a group setting.

TERM 4.0

BUS 401 • business | the job

Advanced career development, including: interviewing & job search techniques, portfolio preparation, small business planning and presentation.

Prerequisites: satisfactory completion of all all 300 level (and below) courses in specialization.

MUS 402 • music | the finale

Multiple, collaborative, capstone projects involving students from every specialization.

Prerequisites: satisfactory completion of all all 300 level (and below) courses in specialization.

EXP 400.1 • experience | the seminar

All-student learning experience, including: guest speakers, community projects, collaborations, and volunteer opportunities; music industry conference attendance, such as the South-by-Southwest (SxSW) music conference and festival in Austin, TX.

EXP 400.2 • experience | the lessons

Private instruction, includes: instrument, theory, and group rehearsals, with two class hours total each week: 0.5 hour with an instructor one-on-one learning instrument techniques; 0.5 hour with an instructor learning theory and history; 1.0 hour in a group

TERM 4.5

EXP 450.4
experience | the externship

100 hours total spent in-the-field and on-the-job with qualified media arts industry professionals. Additional time required completing externship assignments and consultation with the instructor. Final hour is all-student attendance at yearly graduation ceremony. Experience is narrow in focus and must be directly related to a student’s declared specialization(s), as it is designed to provide the student a more direct path to employment. 

Prerequisites: satisfactory completion of all all 300-level and 400-level courses or permission of instructor.


A few of the music business resources available in our Career Library/Small Business Development Center. Photo by GROOVE U student Jared Sawaya.

A few of the music business resources available in our Career Library/Small Business Development Center.
Photo by GROOVE U student Jared Sawaya.

Specialization • MUSIC ‣ BUSINESS

This is where our students get to know their one thing really well. After returning from their externships, they take a deep dive into what they really want to study. Of course, we send them back to South-by-Southwest to continue their relationship-building and they continue private lessons to continue their musicianship-building. During term 4.0, they come back together to work on a huge collaborative project (past projects have included launching a record label and putting-on an outdoor festival). We bookend their education with a job launch course and a second externship before graduating them just as our incoming students start.

Want more than one specialization? We have a pathway for that, too. 

 

Year 2

 

TERM 3.0

MUS 306 • music | the artist

Study of income from the perspective of the artist and artist manager, includes: merchandising; sponsorships/endorsements; touring; contract negotiation.

Prerequisites: satisfactory completion of MUS 103 • music | the business; satisfactory completion of MUS 202 • music | the process.

MUS 308 • music | the product

Study of income from the perspective of the record label, includes: record label operations & distribution, product manufacture & marketing.

Prerequisites: satisfactory completion of MUS 103 • music | the business; satisfactory completion of MUS 202 • music | the process.

TERM 4.0

MUS 405 • music | the rights

Study of income from the perspective of music publisher, includes: music licensing, rights administration, and advanced songwriting techniques. Prerequisites: MUS 301 • music | the law.

Prerequisites: satisfactory completion of all all 300 level (and below) courses in specialization.

 

 

 

Independent Study

 

MUS X50 • music | the independent study

Independent study is an opportunity for qualified students to work in topics of special interest or areas not otherwise available through the standard curriculum. The course content is determined by the student and the faculty member collaboratively.


Throughout their time with us, our graduates move from low power hobbyists to highly powered professionals. Photo by GROOVE U student Jared Sawaya.

Throughout their time with us, our graduates move from low power hobbyists to highly powered professionals.
Photo by GROOVE U student Jared Sawaya.

 

Beyond Graduation

 

After satisfactorily completing all coursework and a second externship, our music ‣ business students are ready for graduation and a career in the media arts industry. The following is a partial listing of careers, some of which may require further apprenticeship or additional training:

  • advertising/account executive
  • advance person
  • a&r administrator/coordinator
  • artist/personal manager
  • artist relations/artist development representative
  • business manager
  • booking/talent agent
  • concert promoter
  • consultant
  • consumer researcher
  • creative coordinator/director
  • independent radio promoter
  • instrument maker/repair/technician
  • journalist/reviewer
  • label liaison
  • label promotions
  • marketing representative
  • merchandiser
  • music editor
  • music publisher
  • music supervisor
  • non-profit administration/development
  • notesetter
  • performing rights organization representative
  • product distribution/sales/management ― merchandise/record label/retail
  • public relations coordinator/specialist
  • publicist
  • publisher/editor of books/periodicals
  • record company executive
  • road/tour manager
  • song plugger